Focuses on Major Retail and Consumer Promotions for TX1015 Sweet Onions  

(Mission, Texas) April 24, 2023 –  The Texas International Produce Association (TIPA) is busy promoting Texas 1015 Sweet Onions (TX1015) thanks to a USDA Specialty Crop Grant administered by the Texas Department of Agriculture. The grant will fund another record-breaking marketing program this spring focusing on increasing brand awareness and sales of the TX1015 Sweet Onion, aimed at both retailers and consumers.

April marked the official launch of the comprehensive marketing campaign that includes print, digital, and live and in-person promotions throughout the season. Among new or improved retailer initiatives this season are an extensive trade advertising program and greater in-store promotions.

To facilitate brand awareness abouy the original sweet onion, TIPA kicked off the TX1015 season with an informational virtual field tour at the Viva Fresh Expo. “We’re excited we are able to dedicate additional funds to retailer-centric promotions the highlight the versatility and flavor of the state vegetable of Texas,” said Dante Galeazzi, manger of the South Texas Onion Committee and CEO and President of TIPA.

The consumer-focused promotions in this year’s campaign will reach further and wider than any previous year. Consumers should keep their eyes open for fun promotions including sweepstakes and weekly giveaways, a food influencer recipe program and contest with resulting cookbook, a feature story Texas food legend David Elder of Texas Eats, and the TX1015 Eat Sweet restaurant week event hosted in the Rio Grande Valley.

“This year’s robust campaign is already off to a fantastic start and we’re confident it will reach our audiences and leave an impact,” remarked Galeazzi. “Many consumers are not  aware that all US-grown sweet onions originally came from today is known as TX1015 sweets and we’re on a mission to fix that,” he concluded.

Harvest of the TX1015 onions is well underway, and excellent quality and availability are expected to continue through early summer. Contact your TX1015 sales agent to plan your TX1015 program. For more information & updates on the 2023 program, or if you’re a grower or distributer, visit tx1015.com. Sign up for the TX1015 newsletter to stay up to date, and follow us on Facebook, Instagram, YouTube, and Pinterest.