TX1015 Sweet Onions: A Sweet Advantage for Retailers

The South Texas Onion Committee is dedicated to equipping retailers with the tools and resources they need to grow sales and increase onion consumption. For more than 100 years, the TX1015 Sweet Onion has been at the root of the industry — celebrated for its consistent quality and unmistakable sweet flavor. 

As the first domestic sweet onion of the season, TX1015 sets the stage for spring and summer produce promotions. Its limited availability — from March through mid-July — makes it a seasonal favorite that consumers actively seek out. With its sweet and mild taste, the TX1015 deserves to shine in every produce department and earn the recognition it has cultivated for generations. 

Sweet Onion Demand on the Rise

$25,000 or less44%
44%
$100,000 or more69%
69%
18-29 year-olds70%
70%
50-59-year-olds70%
70%
60 and older69%
69%

Source: The Packer

Sweet Educational Resources

Peel Back the Layers to Retail Success

Everything is bigger in Texas – including our marketing program. Locally grown and locally sold, our favorite vegetable is asking to be a topic of conversation during peak availability. Dig into key resources that highlight what makes the TX1015 stand out in the produce aisle!

Onion Merchandising
Know Your Onion Season
Onion Talking Points
How to Dice Onions
How to Caramelize an Onion
Social Media Toolkit